Bill Moore & Associates was formed in the mid 1970s to fill a niche in the Sign / Design Industry that had been left open by the "standard sign shop". The premise was simple: Put together a pool of innovative design and manufacturing talent and provide clients with a total service at a national level. This service would include complete and accurate site surveys, the best logo and image design in the business, the appropriate application of that image to each unique location, a complete understanding of the rules and regulations governing each location, an unwavering desire to "get what the client needs", the highest quality finished product delivered on time, within budget, and a final review of all projects to ensure complete satisfaction.

President Skip Moore is a third generation sign business owner. His grandfather, Art Nelson, founded Nelson Neon, in Richmond, California in 1948. Art's son-in-law, Bill Moore, joined his business in 1953. Bill Moore and Associates was founded twenty-three years later. Skip joined his father's business in 1977. Vice President and co-owner Alastair Cumming was hired in 1984. Today, Skip and Alastair lead an organization that combines talent from the fields of graphic design, architecture and the sign industry.

At BMA, design solutions are arrived at by a cultivated and experienced team of professionals. The results of the BMA business doctrine carried out by a collective talent pool have been tremendous. BMA provides service and products to clients throughout the United States. They have been in on the ground-floor design process of many start-up companies, and continue to enjoy their business.