BARRY'S BOOT CAMP
Barry’s Bootcamp is an upscale gym. The interior reflects its clientele: super-sleek, modern, dark, and spotless. Barry’s tells you this is the room where everything becomes possible. Then there’s the “thing” that happens when the doors close, lights dim, and music turns up. There’s a palpable energy in the room that pushes you one step further.
Partnering with Barry's is great because they always push the limits in everything they do. The signage is always a challenge, but it's worth it because Barry's clients love to share photos of themselves on social media in front of the signs we created. A small gym owner once told me that his goal was to have his gym look like a Barry's.
This photo is from Barry's Palo Alto's grand opening event. Single tube exposed neon.
Exposed neon letters.
This photo is from Barry's Palo Alto's grand opening event. Single tube exposed neon.